High Costs
$35,000+ in monthly advertising spend.
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AI Advertising
AI-Powered Advertising for The Grove Shops
Using generative AI and campaign automation to reduce ad-production cost and accelerate campaign turnaround.
ClientThe Grove Shops
Coverage3 states
Portfolio1,000+ residential units
Case studyAI & Automation
↓ 95%Ad cost reduction
<48hCampaign turnaround
100%Occupancy cited
3.6xROAS increase
The engagement at a glance
The Grove Shops case study describes an AI-powered advertising workflow for a regional real-estate company with 1.5 million square feet of commercial property, more than 1,000 residential units, and operations across three states.
The challenge
What needed to be solved
The source page identifies high advertising cost, slow production cycles, and inconsistent brand execution as the primary issues with the previous advertising process.
Slow Turnaround
Campaign creation took 3–4 weeks.
Inconsistency
The advertising process produced a fragmented brand identity.
AI solution
Generative media and campaign automation
Vertex AI VEO
Lifelike human presenters.
Imagen
Photorealistic property imagery.
AudioLM
Natural voice-overs with accents.
Automation Platform
Multi-platform campaign management.
Impact
Results reported in the case study
↓ 95%Ad Cost Reduction
48hrTurnaround
100%Occupancy
3.6xROAS Increase
Before & after
Advertising workflow comparison
| Metric | Before | After |
|---|---|---|
| Ad Cost (per unit) | $3,000–$6,000 | ~$150 |
| Time to Create Ad | 3–4 weeks | < 48 hours |
| Monthly Marketing Cost | $35,000+ | ~$4,500 |
Operational wins
Business impact beyond individual campaigns
$420K+ Saved
Annual advertising costs.
95% Faster
Time-to-market.
Better Targeting
Localized demographics.
We've never filled units this fast — AI helped us connect with renters across all three states like never before. Arina's platform is like having an entire ad agency on autopilot.
The Grove ShopsVP of Marketing
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